Apple’s iPhone SDK Press Conference

Apple’s iPhone SDK and Enterprise roadmap press conference just wrapped up.  There are TONs of cool things in store here and we’ll get right to it.

Enterprise Class Features:

• Push Email
• Push Contacts
• Push Calendar
• Global Address List
• Cisco IPsec VPN
• Authentication and Certificates
• Enterprise Class WIFI (WPA2 / 802.1x)
• Enforced Security Policies
• Enterprise Configuration Tools
• Remote Wipe

All the above was asked for and it granted.  wOOt.

Want more… ok..

MS Exchange right into the iPhone — they have licensed ActiveSync for the iPhone.

“Microsoft has come up with a much more advanced architecture, where the iPhone can work directly with the Exchange server in a more reliable and affordable way. We’re building Exchange support so you get push email, push calendaring, push contacts, global address lists, and the ability to remote wipe it.”

Now, what we’ve all been waiting for… The SDK:

They started off with a lot of technical talk about how the back end works.  They developed talked about development tools, API and interface development.

Next they brought on stage some developers who showed us what was possible with the SDK.

First: Travis Boatman from EA

Showed a stripped down version of “Spore”.  A very simple game that uses the accelermeter to move the spore so it can eat things.  Pretty neat.

Second:  Chuck Dietrich from Salesforce.com

Showed off an app that helps sales people integrate their tools on the iPhone.

Third: AOL

Yep, it’s an instant messenger client for the iPhone – SWEET

Forth: Ethan Einhorn from Sega

They showed off yet another game called “Super Monkey Ball”

Ok, next up how do we get the apps on our phones…

Much like the iTunes button we got a few months ago, now we’re getting an App Store Button.  Honestly it seems to work a lot like the installer.app program for jailbreaked phones.  Different sections automatic update notices for apps you have installed etc…

Developers get to pick their own price for the app.  They receive 70% and apple gets 30%.  However if the app is free then it’s free across the board.  Seems fare I guess.

Everything above and more will be available in June…