How We Increased Our iPhone App Sales Over 100x in One Week

Viderea, Inc. today announced that sales for X Invasion 2 increased on a week-over-week basis by over 100 fold on the App Store. Invasion 2 is a genre-redefining 3D arcade-style flight combat game for the iPhone and iPod touch. Hostile aliens have invaded San Francisco, and you must save mankind from the X Invasion. For the week ended March 21, 2010, X Invasion 2 saw a 17000% increase in sales and rose to the #7 Top Paid Arcade Game.

San Jose, California – Viderea, Inc. today announced that sales for X Invasion 2, the genre-redefining 3D arcade-style flight combat game for the iPhone and iPod touch, increased on a week-over-week basis by over 100 fold on the France App Store. “X Invasion 2 has been highly acclaimed by mobile gamers around the world,” said Micah Peng, Viderea founder and president. “As an indie-game studio, the dramatic sales growth we have witnessed has substantiated our passion for developing high-quality iPhone games.”

Viderea reported sales of 523 units for X Invasion 2 on the France App Store for the week ended March 21, 2010. Previous week sales were 3 units, corresponding to a 17000% increase in sales, and reached #7 on the Top Paid Arcade Games. “As an iPhone developer, you don’t need to have a big budget or big name to enjoy success on the App Store,” added Peng, “we believe it is achievable by the smallest development house.”

X Invasion 2 features:
* Hostile aliens have invaded San Francisco, and you must save mankind from the X Invasion
* Fly freely over 10,000 square miles of photorealistic and geographically accurate views of the San Francisco Bay Area
* Easy to learn 3D arcade-style flight controls
* 16+ Mission Campaign Mode with epic storyline
* Survival-style Arcade Mode
* Unique Tour Mode to enjoy the SF Bay Area scenery. Take and share photos of your favorite landmarks
* OpenFeint integration for high scores and achievements

Peng attributes the dramatic rise in sales to being featured on the “Nouveautes List” on the App Store for France. “It was a developer’s dream come true. We clicked to the App Store on iTunes and BOOM! X Invasion 2 was showcased right on the front page.” Peng added, “We tried a lot of other methods for promotion – banner ads, requests for reviews, forums – but none had the same results as being featured by Apple. It validates our original premise – compelling content that pushes the limits of the iPhone platform. This should be what all iPhone developers strive for.” Peng encourages aspiring iPhone developers to focus on quality and innovation rather than following cookie-cutter models. “In the end, this is what gets noticed by Apple, and this is what equates to sales.”

Device Requirements:
* iPhone and iPod touch
* Requires iPhone OS 3.0 or later
* 249 MB

Pricing and Availability:
Invasion 2 (1.1) is available for purchase for $2.99 (USD) on the iPhone App Store in the Games category. A free Lite Version is available as well.

Viderea: http://www.viderea.com
Invasion 2 (1.1): http://www.viderea.com/X_Invasion_2
Purchase and Download: http://itunes.apple.com/us/app/x-invasion-2/id355559243?mt=8

Viderea, Inc. develops technologies that seamlessly blend reality and virtual reality for the next generation of Reality Based Applictions. TruView, Viderea’s patent pending 3D virtual touring technology platform enables mobile applications/”title=”" >applications to provide a view of reality that mirrors the experience of flying in a plane or helicopter. Viderea, Inc. is a startup based in Saratoga, California. Copyright (C) 2009-2010 Viderea, Inc. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.